/success story

From clear thinking to market leading

THE CHALLENGE

Clarity was engaged by Whitbread to help create a new brand for the budget hotel after acquiring Premier Lodge and Travel Inn. 

Through market analysis we discovered that the budget hotel sector was highly saturated and commoditized. Premier Inn needed a different position that enabled them to build brand equity and thrive. Clarity unearthed the opportunity to create a new space in the market for a ‘premium budget’ brand. 

The new positioning and identity was rolled out across the estate with over 20,000 employees engaged and 500 sites re-branded successfully.

During the rebrand over 150 print and digital touchpoints were created.

Creating and launching the brand was just the beginning. But all great relationships have to start somewhere.

Clarity has helped Premier Inn create a best in class interior experience.

The creation of a new reception interior which integrates cutting edge technology.

Clarity’s impact has been far-reaching; creating award winning communications and assets for Premier Inn.

Clarity has been responsible for the creation of digital, print collateral and campaigns across many applications. From F&B to business communications.

We have developed campaigns and products for the corporate market such as the Premier Meetings proposition and exhibition experiences.

THE RESULTS

500+

Sites were converted to the new identity and culture

20k

Team members engaged in the new brand launch

9/10

Guests would recommend Premier Inn to friends

BEST BUDGET HOTEL

UK Travel Awards

BEST INTEGRATED CAMPAIGN

Hotel Marketing Awards

BEST HOTEL BROCHURE

Hotel Marketing Awards

FURTHER READING

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