CLEAR THINKING

HELPING BRANDS THRIVE IN COMPLEX TIMES

Pattern Pattern

 

The challenge that organizations face most acutely today is complexity. There are now so many communities, platforms and choices that it's harder to get heard above all the noise. We believe that having a clear brand at the heart of your business is key to creating cut through.

We are here to help you approach your market with confidence. We work with you using a mix of brand strategy and creativity to help deliver a brand that has a razor sharp focus. We then help create alignment throughout the organization and brand experience, building value and connecting powerfully with your audience.

 

METHODOLOGY

We use our method to solve our clients challenges. This effective and flexible process provides the framework we need to produce great work.

CULTURE

We are passionate about our culture and work hard to create an environment that brings Clear Thinking to everything we do.

SECTOR FOCUS

Being experts in the Hospitality and Leisure sectors we know the unique challenges that organizations from these markets face.

the methodology

C

Context

At this first stage we immerse ourselves in the context surrounding your business challenge. We ask both you and ourselves the right questions to help us develop a clear understanding of what a successful project looks like. This, once agreed upon then becomes the criteria for ongoing activity.

IGNITION STAGE
L

Learning

We use research to mine for those key insights to base our strategic and creative response on. We do this by discovering the gaps between what you know and what we know and then attempt to fill then with robust research. We focus on your brand, the market context and your customers as a framework for unveiling insights that will guide the project to a single minded solution.

RESEARCH STAGE
E

Expression

We know how to create cut though solutions for your business challenges that are unique, powerful and inspiring. This is about brand experience. We develop insight driven strategy, allied with powerful creative solutions, to enable your brand to become clear in the midst of complexity.

IDEATION STAGE
A

Activation

We evolve the solution and develop the necessary assets, so the best channels are used and at every touchpoint their is alignment. At Clarity, we aim in everything we do to provide a great experience for our clients. We periodically assess the progress of your project at key landmarks to make sure it's all on track.

LIVE STAGE
R

Result

Finally, we look at how the solution set out in the Ignition stage met its intended outcome. Years of satisfied clients would say yes, but we have to make sure. So we dig deep looking to learn together and make the necessary adjustments if needed to deliver a highly successful solution and build great relationships along the way.

FINAL STAGE

CLARITY CULTURE

We are passionate about our culture and work hard to create an environment that brings Clear Thinking to everything we do. Our people are our secret sauce it's what makes us different.

  • Ps

    01

  • Br

    02

  • Hr

    03

  • Iq

    04

01/Passion

These days every business claims to be passionate, there seems to be more passion around than ever before, but what do they mean by it? When we talk about passion it's an enthusiasm for what we do, a love of the alchemy between ideas, people, creativity, brands, technology and all those good things – it’s a magic trick and one we are… passionately addicted to.

02/Bravery

We believe that for our people to be really useful to our clients they must tell the truth, even if it isn’t what the client wants to hear. So our people are trained to question, to challenge, to push the boundaries. We’re not afraid to put forward bold ideas and we won’t bite our tongues if we think something isn’t right.

03/Honour

It may read like a particularly earnest tattoo but these are the foundations of any meaningful and lasting relationship. Those are the relationships we want to build and we do it by keeping promises, delivering on time and on budget.

04/Intelligence

Intelligence is as important to us as creativity, there we said it. The reason is without it we cannot offer our clients the strategic insights which help them achieve their goals. So in all things we attempt to apply intelligence to get to the real heart of the matter. Then we make it look fantastic.

HOSPITALITY SECTOR FOCUS

Many of our team have worked at the highest levels of the hospitality industry, creating and growing national and international restaurants, hotels, travel & tourism and leisure brands.

With Clarity you can feel confident that we understand the pressures and nuances that are unique to the sector. We can provide a rich, client focused service that puts you at the center.

When working with us you are in safe hands - we ask the questions that really matter and provide the solutions that really deliver.

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